Day 20: The Psychology Behind Premium Pricing (and How to Use It)

People don’t buy based on price.
They buy based on value.

And when your prices are too low, people assume your service is too.

This is why your most loyal clients don’t blink at a price increase—
and strangers who’ve never been in your chair ask for discounts.

It’s psychology.
And if you know how to use it, you can charge more—with confidence.

What’s not working:

• You’re worried a price change will scare people off

• You’ve trained your clients to expect discounts

• You haven’t positioned yourself as worth more

• You think being “affordable” will bring loyalty—it won’t

Cheap attracts shoppers.
Premium attracts clients who respect your time and your craft.

What you’re looking for:

✅ Confidence to charge what you’re worth
✅ Clients who value your service—not just your price
✅ A message that matches your pricing
✅ A simple way to raise rates without losing loyalty
✅ A brand that feels premium—because it is

How we help:

We look at your business like a client would.

Then we align everything—your price, your experience, your messaging—so it sends one clear signal:

“This is a premium service, and it’s worth every dollar.”

We’ve helped shops go from $28 cuts to $45+ without losing volume—
Because we built the value first, and then raised the rate.

Next Step:

Want to raise your rates the right way?

Fill out this short form to see if we’re a fit.
If we are, you’ll get access to book a free 1-on-1 strategy session with me.

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