Day 19: Most Shops Undercharge by 20–40%. Here’s How to Fix It

Let’s not dance around it:

You’re probably not charging enough.

Not because you’re cheap.
Not because your work isn’t worth it.

But because no one ever showed you how to price based on demand—not fear.

What’s not working:

• You picked your prices based on what “felt fair”

• You haven’t changed them in over a year

• You’re scared people will walk if you raise them

• You’ve never tied pricing to utilization or demand

Here’s the truth:
If you’re 80%+ booked and still struggling with margins, you’re undercharging. Period.

What you’re looking for:

✅ A simple formula to know when (and how much) to raise prices
✅ How to build value before you increase price
✅ How to charge more based on demand, not vibes
✅ How to roll out pricing shifts without losing your base
✅ A system that rewards loyalty—while growing your top line

How we help:

We take your numbers—utilization, rebooking rate, ticket average—and build a custom pricing strategy for your business.

Then we help you roll it out the right way:

• Clear communication

• Pre-framing with clients

• Loyalty options for early adopters

• Demand-based pricing that adjusts with you

One shop I worked with raised prices by $6—lost zero clients and added $87,000/year in revenue.

It’s not just about charging more.
It’s about charging right.

Next Step:

Ready to price with purpose?

Start by filling out this short form to see if we’re a fit.
If it makes sense, you’ll get access to book a 1-on-1 strategy call with me.

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