Day 24: Discounting Is Killing Your Margins. Do This Instead.

Let’s talk about the quick fix that’s quietly draining your business:

Discounting.

It feels like a win:
“20% off for new clients!”
“$10 off this week only!”

And sure, you might get a few extra bookings…

But here’s what you lose:

• Profit

• Brand value

• Client trust

• And often, repeat business

What’s not working:

• You discount to chase volume

• You run promos when things feel slow

• You hope price cuts will bring loyalty

• You’ve never built a long-term retention strategy

Discounts train clients to wait.
They don’t build loyalty.
They build shoppers.

What you’re looking for:

✅ Clients who pay full price—and stay
✅ A way to boost bookings without cheapening your service
✅ Offers that drive urgency and protect margins
✅ A strategy that builds real demand over time
✅ A brand people trust—because you respect your own value

Do this instead:

1. Build a first-visit experience that over-delivers

2. Use value-adds, not discounts (free upgrade, bonus service, limited-time bundle)

3. Create loyalty rewards for rebooking, not random walk-ins

4. Raise your prices strategically, not emotionally

5. Market consistency, not desperation

How we help:

We replace your discount habit with a real demand engine.
That means:

• Retention systems

• Strategic pricing

• Calendar planning

• A brand that attracts quality clients who come back

One shop I worked with cut discounts completely—
Replaced them with a loyalty rebook program.
Revenue jumped 18% in 6 weeks.

Next Step:

Tired of selling yourself short?

Start by filling out this short form.
If it’s a fit, you’ll get access to book a 1-on-1 strategy session with me.

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