Day 25: You’re Not a Commodity—Stop Pricing Like One

If your prices are based on what the shop down the street charges…
You’ve already lost.

You’re not selling haircuts, massages, or facials.
You’re selling trust, experience, consistency, and value.

And the minute you start playing the “lowest price wins” game—
You lose control of your brand.

What’s not working:

• You compare your prices to competitors instead of your own numbers

• You try to “stay affordable” to avoid losing clients

• You offer the best service in town—but charge like you’re just average

• You think raising prices will scare people off

Cheap gets attention.
But premium gets respect.

What you’re looking for:

✅ A pricing strategy based on value, not fear
✅ Clients who book because of you—not your price
✅ Confidence to charge like a leader
✅ A brand that stands for something
✅ More money with fewer clients, not more work

Here’s the shift:

You’re not Amazon.
You’re not Walmart.
You’re not running a volume business.

You’re building a personal, high-trust brand.

So stop pricing like a product on a shelf—
And start charging like a professional.

How we help:

We help you reposition your entire business around value.

That includes:

• Pricing audits

• Service restructuring

• Booking flow cleanups

• Team scripts to back it up

One business owner raised their base service rate by $20.
Revenue jumped, stress dropped—and their reputation actually got stronger.

Because price says a lot about what you believe you're worth.

Next Step:

Want help charging what you’re really worth?

Start by filling out this short form.
If we’re aligned, you’ll get access to book a 1-on-1 strategy call with me.

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